In Michael Braungart and William McDonough’s seminal book “Cradle-to-Cradle: Remaking the Way We Make Things”, the author’s ask: “What would the human-built world look like if it were built by a cherry tree?”.
The blossom that do not germinate instead provide nutrients for insects, microorganisms, animals and soil its abundance and over-production should not be chastised, but celebrated. Its manufacturing model is inefficient, wasteful and laborious, yet beautifully nourishing to its surrounding ecology. A frenetic supply chain of blossom that produces thousands of seeds in the hope that one might fall to the soil, take root and grow. Social Fairness: The aim of this category is to design business operations that honor all people and natural systems affected by the manufacture of a product.Consider the cherry tree.Water Stewardship: The water stewardship category helps ensure water is recognized as a valuable resource, watersheds are protected, and clean water is available to people and all other organisms.
Renewable Energy and Carbon Management: The renewable energy and carbon management category helps to ensure products are manufactured using renewable energy, in order to reduce or eliminate the impact of climate-changing greenhouse gases due to the manufacturing of the product.Material Utilization: The material reutilization category aims to eliminate the concept of waste by helping to ensure products remain in perpetual cycles of use and reuse from one product cycle to the next.As a step towards full certification, manufacturers may also earn a separate Material Health Certificate for products that meet Cradle to Cradle Certified™ material health requirements. The standard leads designers and product developers through a process of inventorying, assessing, and optimizing material chemistries. Material Health: The material health category helps to ensure products are made using chemicals that are as safe as possible for humans and the environment.
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